Wednesday, December 21, 2011

How to Pick the Right Charity

Watch this clip of Ken Berger, Charity Navigator's President & CEO, on Fox Business News earlier today.

6 comments:

Anonymous said...

All I want to know is how much money is collected by the charity and how much of that money actually reaches the people it was collected for.

Ken Berger said...

Dear A,

Only considering how much money actually reaches people can be problematic. If the money "reaches" the person through cash going directly to them, how can you be sure it is appropriate? For example, what if the person is a substance abuser and chooses to uses the money for their habit? If the money is used in a charity program and "reaches" the person that way, you still could run into a problem with your one-dimensional approach. For example, what if the charity provides awful services? Even though the money is arguably going to the person, their results indicate ineffectiveness. These are just a couple of examples of why we recommend a three dimensional analysis of finance, accountability/transparency and results.

Best,
Ken

Anonymous said...

Is there a website that can show what percentage each charity uses for administration, overhead and actually goes to the cause??

Ken Berger said...

Anonymous

That is precisely a part of what we do. If you click on the rating of a charity you get all the details that go into it which includes the elements you describe among others.

Ken

Anonymous said...

I would like to ask you to make this information more user friendly. I can't make sense out of most of your figures. Can't you just say what goes to administration and what actually goes to the people they collect for? Please make it simpliar. Thank you.

Ken Berger said...

Anonymous

We are holding a webinar regarding how to use our web site and the information therein on April 18th. I would urge you to participate or if the time does not work, watch the video of the webinar that we will post thereafter. To sign up for the webinar go to - http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1352

I would be interested in your questions and suggestions to make the information simpler and more user friendly as well.

Thanks.

Ken