As a real estate agent, you need to have CRM software in order to enter the names of past and current clients as well as possible clients in the future into a database. This can be so easily organized with so much helpful information at your fingertips.
You can send these people all kinds of relevant information that can pique their interest. This can be in the form of a newsletter, which you can send automatically every month on autopilot. This can be really powerful and it could help gain you more business and commissions. Here are some real estate newsletter ideas that can keep your prospects interested as they look forward to hearing from you.
1. Decisions About Buying & Selling Homes
You can send everyone a newsletter with lots of good and helpful information about buying or selling a home. The content must be good so that it will be of great value to them. In the newsletter, you can feature things such as how they can choose the right real estate agent, mortgage calculators, information on financing, information on viewing homes and how they can make an offer on a home. If they are thinking of buying a home, this is all very useful to them. If they are not in the market right now, they may be at some point down the road and they will remember who sent them this information.
2. Explain Why They Should Use Your Services
It can be a tricky thing to choose the right real estate agent. It is also an important decision for them to make. You can enlighten them by sharing some relevant information about yourself. You can also explain why they should pick you as their agent and why that would be the ideal option. Show them how you stand head and shoulders above your competition, otherwise, they may as well go to someone else, right? Make them understand all about your skills and knowledge as well as your experience and explain how these can help them buy their home. Show them how you have helped others as well. Make them gain trust and confidence in you because this can pay off in a huge way.
3. Explain The Benefits Of Owning A Home
Buying a home is a huge decision. It is quite understandable that some people will be unsure on whether to take the plunge or not. However, let them know about the long-term benefits of owning a home. Buying a home can be a little daunting if they are sitting on the fence, mainly due to the financial pressure it will put them under. In your newsletter, you can help to educate them and explain that it is a sound investment, one that’ll pay dividends in the long run.
4. Run Contests
You can run real estate-related contests to keep your readers engaged and coming back for more. People love free stuff. Give them a chance to win a $10 gift card or a Starbuck’s card. Run a quiz, perhaps on your Facebook page. Make it interactive. Things like this will really engage your subscribers.
Make sure that your newsletters are mobile-optimized. When you provide them with excellent advice and keep it fun as well, there will come a time when they are ready to buy. Who do you think they will contact? You have shown them that you are helpful, knowledgeable and experienced. You have provided them with valuable information for free. Combine a newsletter with direct mail as well to really take it up a notch. When the time comes, there is only one agent who will be at the front of the queue in their minds.