In a world filled with so many different professionals, businesses, and specialties, it can be rather difficult to stand out among the crowd. There are a few ways to accomplish that feat, but one of the best ways to go about it is to create some professional promotional products.
Of course, even that idea has been used by many people, so you still need to stand out in that regard, as well. How exactly can you make some great professional marketing materials, though? In the guide below, you will find five great tips on how to create some memorable and unique professional promotional products.
1. Create a Professional Design
Sure, you can go all out and hire a professional designer to create your materials, which isn’t a horrible idea, but you can still do it yourself. It is highly advised that you stick to a simple, professional look. Utilize white space, keep your text reeled in and not too lengthy, and always title paragraphs, if used. Sweet, simple, and elegant tends to work well. Plus, if things get far too complicated, no one will want to waste the energy on reading it.
2. No Personal Photographs
Naturally, this depends entirely on your particular brand, but typically you will want to avoid these. If you truly want or need to use photographs, it is advised that you find a professional photographer that can take some classy, respectable shots for you that will help your materials exude confidence and professionalism. Not many people will take you seriously if they open your marketing materials only to find some clearly amateur shots that were taken without much thought or care put into them.
3. Spare the Colours
Colour is great. It catches the eye, draws in attention, and can help hold it. However, if you have already established a brand and brand colours along with it, adding to that colour scheme will only confuse the brand and weaken its impact, which is the exact opposite of what you ever want. It is far more effective to stick to your scheme, and find a creative way to make them stand out in your materials. This calls back to the first entry, as if there is too much going on, then it can potentially exhaust the recipient of the material, leading to them not wanting to look closely.
4. Don’t be Afraid to Show Off
Of course, if the nature of the materials are a bit on the spot or have the potential to be easily discarded, you might want to skip this entry. On the other hand, if you are preparing a booklet to send out to investors or potential clients, then you may want to dip into that promotional budget a little bit. Get some high quality paper, use those high quality finishes. People will take note of the overall quality of the material.
This is an important one, as once you establish a certain brand, you need to stick with it for a bit so you can actually reach its peak effectiveness. If you are switching styles and moods of your material more often than not, you may confuse the consumers as to exactly what you are about. People enjoy stability and familiarity, so try not to reinvent yourself over and over again until they forget who you even are.