Ken Moretti

Mascots are a compelling marketing force. You can see them everywhere, from sporting events to shopping malls, as they entertain or try to entice customers to buy products and services. Mascot costumes are distinct from other costumes in that they hide the identity of the wearer.

With their identity hidden, they are able to adopt the mascot’s personality without inhibition. The ability to maintain anonymity is perhaps the most exciting part of being a mascot.

But what does it take to wear a mascot costume? To be an effective mascot, there are a number of things you should know about wearing the costume safely and comfortably to maximize fun and impact.

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Cars are pretty darn expensive in most cases. Anyone who has borrowed or rented something expensive knows that there is a certain amount of stress that comes along with doing so, especially if you are not exactly confident in your preservation skills.

Once you take a car from the rental lot, you may feel an overbearing sense of pressure not to crash into the nearest object that you come across. This makes the entire experience pretty harrowing for some people.

Fortunately, there are a few ways to make the process much easier on the nerves, such as asking the right questions before renting your vehicle. What are the right questions, though? Let’s discuss five good questions to ask a car rental agency before renting a car.

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In a world filled with so many different professionals, businesses, and specialties, it can be rather difficult to stand out among the crowd. There are a few ways to accomplish that feat, but one of the best ways to go about it is to create some professional promotional products.

Of course, even that idea has been used by many people, so you still need to stand out in that regard, as well. How exactly can you make some great professional marketing materials, though? In the guide below, you will find five great tips on how to create some memorable and unique professional promotional products.

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Starting a restaurant business is a tough prospect. Among the common hurdles that food entrepreneurs have to overcome are challenges such as financing, restaurant design and layout, location, and equipment. The equipment available to a restaurant has a major impact on nearly every facet of day to day operation. Making intelligent outfitting selections is integral to starting off a food business the right way.

The equipment needs of each restaurant vary between the type of food being prepared, the size and scope of the establishment, and occasionally the budget. In order to make the best possible purchasing decisions, there are a few key points to keep in mind.

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Imagine driving down a lonely road at top speed. Just after you take the bend, an oncoming trailer with horns blaring comes barrelling down towards your sedan on the wrong side of the road. Your immediate reaction is to panic or say one more prayer before your final exit.

However, for some reason, you gather your senses and manage to swerve safely into a ditch at just about the same time the menacing trailer whizzes past your now upside-down sedan. Just as you start thanking the Almighty for securing you, the trailer rams into the vehicles behind you. Apparently, they were not as lucky.

The cause of the accident? Faulty brakes!

Having strong backing plates is key to any driving experience. Sometimes, a strong backing plate could mean the difference between reaching home safely or causing an accident on the road. Below are the guidelines to why strong backing plates are critical to your car’s brake pads.

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