Success as a video producer can be in the form of employee growth, increased profits, and creative fulfilment. However, one tried, and proven measure of success in video editing and production is nailing repeat business. Research shows that it is five times cheaper to retain existing customers than acquire new ones. Being creative in video production is crucial, but editors and producers should also be knowledgeable with customer retention and relationships. Here are a few things video editors and producers can do to keep their clients happy and business thriving.
1. Focus on Value Delivery
Video producers can get held up and forget that videos they are creating a need to align with their business objective. The more a video editor can collaborate with clients, the more they will understand and trust their services. Make clients know that you have their best interest at heart so that they can trust you more. Additional insights, along with more useful information, can be found at the AW Media website.
2. Communication
A smart way to build understanding and trust is to foster open communication. Files can get lost, and mistakes can happen even with the best plans. However, failing to communicate with a client on time could make them feel that they aren’t part of the project. So, be sure to communicate with clients regularly and consistently. Daily updates either via email or call can help keep your relationship with clients flourishing. Use the worst scenarios as an opportunity to get closer to your clients. After all, the more a client trusts you, the more he or she will want to involve you in the next projects.
3. Be Delightful
Being delightful can help keep your clients happy. Rewarding a client with an extra scoop of ice or a free flight upgrade may cost you, but the benefits you get back are worthwhile. A delighted customer will always be willing to return and refer friends and relatives. A smart way to be delightful in your video production business can be delivering an accompaniment on top of what you’re offering to a customer. It can be as simple as giving out a fake film poster alongside with the created or edited video.
4. Over-Deliver
Promising slightly above customer expectations can be a strategy to keep them coming back. It may sound like a psychological trick, but who wouldn’t be happy with the promise of a better product? Over-delivering isn’t a trick, but a motivation to create great results. Your videos should create successful outcomes for customers and make it enjoyable and efficient to work with them. Your videos could be outstanding and far superior, but complicated processes and lack of communication may negate your customers’ experience. However, your creativity and business acumen can help keep your customers coming back and craving more.
